What is Salesforce and Agentforce? Quick Intro for Technical Program Managers What is Salesforce and Agentforce? Quick Intro for Technical Program Managers | Enterprise Software Series
In this short 7-minute video, we break down Salesforce and its new Agentforce platform from a Technical Program Manager’s perspective. If you're managing enterprise delivery, working with product teams, or partnering with CRM stakeholders, this video gives you a crisp overview of how Salesforce powers modern customer experiences.
We start with the fundamentals of the Salesforce Platform—its cloud-native architecture, metadata-driven model, and the AI + CRM capabilities that enable automation, personalization, and scalable customer engagement. You’ll learn how the Customer 360 Ecosystem brings together Sales Cloud, Service Cloud, Marketing Cloud, Commerce, Data Cloud, and more to support end-to-end business processes.
The video also introduces Agentforce, Salesforce's AI and automation layer for building intelligent agents that streamline workflows, handle actions, and enhance customer and employee productivity.
Finally, we cover the key implementation success factors every TPM should know: requirements alignment, data quality, integration strategy, sandbox governance, stakeholder management, and iterative deployment using modern DevOps practices.
Whether you're ramping up for a CRM transformation program or trying to understand Salesforce’s evolving capabilities, this quick intro will help you speak the language of architects, admins, and implementation partners.
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My Linkedin: https://www.linkedin.com/in/jacinthp/
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Visit our website: https://www.programstrategyhq.com/
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Books I read and Refer for Project Management & Agile:
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Headfirst Agile: https://amzn.to/4aiMfoK
Agile Estimating and Planning: https://amzn.to/4jiUjKf
SAFe 5.0 Distilled: https://amzn.to/3WkUAmn
Inspired - Product Management: https://amzn.to/3WoHowO